Auckland Thoroughbred Racing®
The premier home of racing in New Zealand
A winning racehorse isn’t just born. It’s bred. The same goes for a brand identity. Auckland Thoroughbred Racing® isn’t just one identity, but a group of identities that required individual consideration, strategy, and craft. A nod to heritage was also on the table, naturally. If all the world’s a stage, we lead the standing ovation.
Client
Auckland Thoroughbred Racing®
Services
Brand Strategy
Brand Identity
Art Direction
Website
Social
Year
2023
With a consistent type family applied to all the sub-brands, we applied the same craft and thinking across all brands, digital and print.
Agency
This is True™
Team
Creative Directors
Matt Heays
Associate Creative Director
Jane Langley
Group Business Director
Debbie Currie
Senior Designers
Brendon O’Dwyer
Shiv Narandas
Stacey Purdon
Development
Calibrate
Typography
Florent
Sundance Tipografia
