FletcherTech™

Fletcher Building came to us with an exciting challenge - to build them a brand from scratch for their Group Technology division. They had two clear objectives: firstly, to overcome perceptions within the Fletcher Group that they were just the "IT helpdesk”. Secondly, to position them in market as one of the largest IT shops in Australasia.

We landed on a new brand name - FletcherTech - and clear positioning line, "Your Future Advantage”. Our brand design system symbolised the connected advantage of working together across multiple businesses. This included building a website based on our key audience groups, and digitising the induction process for new starters, as well as managing the large stakeholder process through master brand.