Channel 4
All 4
Client
Channel 4
Services
Brand Identity
Campaign
Social
Product
Year
2018
The All 4 re-brand, developed in collaboration with 4creative and DixonBaxi includes a new logo, featuring a streaming bar at its core. The streaming bar plays a central role and acts as a reminder of endless content available on All 4.
Agency
4creative
DixonBaxi
Team
Creative Directors
Alice Tong
Landy Slattery
Dan Capstick
Tim Fellowes
Design Director
Senior Designers
Brendon O’Dwyer
Ollie Booth
Harry Ead
Patrick Carroll
Ben Smith
Karun Agimal
Mid-weight Designer
Haydn Clarke
Producer
Iain Acton
Motion Designer
Typefaces
4 Headline, and 4 Text by Brody Associates
Awards
D&AD Shortlist
DesignWeek
Brand Impact Awards
Metrics
+42.9%
Revenue increase
+300%
Conversion rate
